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Bob Marquette, CEO of Members 1st Federal Credit Union for 31 years, has died, according to the credit union.

Associates were told Monday that Marquette, 68, died, Members 1st said in a press release. He became well known for appearing in the company’s ads in a superhero outfit, complete with cape.

The credit union’s board of directors also announced it appointed George Nahodil as acting president and CEO.

“We are all mourning the sad and sudden news of our leader’s passing,” Nahodil said in a statement. “While we continue to give Bob’s family our heartfelt thoughts and prayers — as well as offering them respect and privacy — we are currently planning a fitting tribute to Bob’s remarkable legacy at Members 1st FCU.”

Marquette oversaw the growth of Members 1st, based out of Mechanicsburg, from an organization with $400 million in assets and 150 employees in 1986, to one with $3.6 billion and over 1,000 employees currently. The credit union has 60 branches in the region with more than 365,000 members.

“The credit union remains financially strong, and we will continue our mission to serve our members,” board chairman John Devlin said. “Additionally, the executive leadership team is very seasoned with more than 75 years of combined tenure. We stay committed to providing quality financial products and services to our valued members, while continuing to be an integral part of our community.”