Domino's, which has been bringing pizzas to doorsteps for more than half a century, will now deliver to the great outdoors.
The pizza chain said Monday that its drivers can meet customers at U.S. beaches, parks and landmarks to hand over pizza, cheesy bread and other food on its menu.
Locally, some locations include LeTort Park in Carlisle, Stony Ridge Park in Silver Spring Township, Memorial Park (and pool) in Mechanicsburg, Creekview Park in Hampden Township, Hampden Pool in Hampden Township and Adams Ricci Community Park in East Pennsboro Township.
Other locations include businesses, such as Armitage Golf Course in Hampden Township, and schools, including LeTort Elementary School in Carlisle and East Pennsboro high school, middle school and elementary school.
Most "hotspots" in parks are only available during certain hours over the weekend, and delivery locations at schools are often available only during the week. The available hours for delivery are listed with each location on Domino's website or app.
In all, Domino's said it will deliver to 150,000 outdoor locations including under the Gateway Arch in St. Louis; by the Las Vegas welcome sign; or next to a statue of soul singer James Brown in Augusta, Georgia. The locations show up in the company's app or website as "Domino's Hotspots."
Delivery is a key part of the company's business, and it has been aggressive in making it easy to order through tweets, text messages and Amazon's voice-activated Echo. But competition has grown from other fast-food chains that are offering more delivery options. McDonald's has a deal with online service UberEats, and the parent company of KFC and Taco Bell recently teamed up with Grubhub to expand delivery.
Domino's Pizza Inc. says it tested the service last fall in Miami, where customers ordered outside hotels and the zoo. Dennis Maloney, the company's chief digital officer, wouldn't say how many deliveries were made during the test, but said it was enough to decide to roll it out nationwide.
Franchisees chose the hotspots, including local dog parks and airports. Drivers will pull up to the curb to meet customers, Domino's said, and people can tell the app what they're wearing so they're easier to spot.