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Here's a look at the most popular Valentine's Day candy in each state

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Valentine's Day candy 2019

Valentine's Day is fast approaching, and there will be no shortage of candy to go around. It's estimated that Americans will spend $1.8 billion on sweets this year, according to the National Retail Federation.

But which candy is the most popular? The answer to that depends on where you live.

Online retailer put together a map that shows what each state's favorite candies are. The rankings are based on candy sales data from the past 11 years.

Here's a state-by-state look (hover over each state to see the top three or scroll down for a list):

  • Alabama: Candy necklaces
  • Alaska: Heart-shaped box of chocolates
  • Arizona: Conversation hearts
  • Arkansas: Hershey Kisses
  • California: Conversation hearts
  • Colorado: Conversation heart
  • Connecticut: Heart-shaped box of chocolates
  • Delaware: Hershey Kisses
  • Florida: Conversation hearts
  • Georgia: Conversation hearts
  • Hawaii: Conversation hearts
  • Idaho: M&M's
  • Illinois: Conversation hearts
  • Indiana: Heart-shaped box of chocolates
  • Iowa: M&M's
  • Kansas: Heart-shaped box of chocolates
  • Kentucky: Conversation hearts
  • Louisiana: Conversation hearts
  • Maine: Chocolate hearts
  • Maryland: M&M’s
  • Massachusetts: Heart-shaped box of chocolates
  • Michigan: Conversation hearts
  • Minnesota: Conversation hearts
  • Mississippi: Heart-shaped box of chocolates
  • Missouri: Conversation hearts
  • Montana: Conversation hearts
  • Nebraska: Chocolate hearts
  • Nevada: Heart-shaped box of chocolates
  • New Hampshire: Heart-shaped box of chocolates
  • New Jersey: Conversation hearts
  • New Mexico: Heart-shaped box of chocolates
  • New York: Heart-shaped box of chocolates
  • North Carolina: Heart-shaped boxes of chocolates
  • North Dakota: Conversation hearts
  • Ohio: Heart-shaped box of chocolates
  • Oklahoma: Conversation hearts
  • Oregon: Chocolate roses
  • Pennsylvania: M&M’s
  • Rhode Island: Chocolate hearts
  • South Carolina: Conversation hearts
  • South Dakota: Hershey Kisses
  • Tennessee: Conversation hearts
  • Texas: Heart-shaped box of chocolates
  • Utah: Hershey Kisses
  • Vermont: Conversation hearts
  • Virginia: Heart-shaped box of chocolates
  • Washington: Heart-shaped box of chocolates
  • West Virginia: Conversation hearts
  • Wisconsin: Conversation hearts
  • Wyoming: Chocolate roses

For those of you keeping track, conversation hearts came out on top, taking the No. 1 spot in 21 states and accounting for more than 10 percent of total Valentine's Day candy sales last year.

Their reign as the best-selling candy is coming to an end though. The maker of SweetHearts, the most popular brand of conversation hearts, went out of business in 2018. The SweetHearts brand was later sold to the Spangler Candy Company, but the temporary shutdown of the SweetHearts factory means they weren't able to keep up with the demand for this year, which also means no SweetHearts will be available on shelves for Valentine's Day 2019. The CEO said they would be back for 2020.

You can read more about the findings and other candy facts at

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