GETTYSBURG - Gallery 30, just a few steps from the town square, has an eye-catching display of colorful gourd birdhouses out front, and shelves filled with hand-carved decoys and beautiful, handmade jewelry.
But in a town commemorating the famous battle fought here 150 years ago, the gallery is not the place to go for racks of war souvenirs, and it doesn't have to be.
"There's enough (tourist dollars) to go around," said gallery owner Linda Atiyeh.
Asked if she would carry Gettysburg 150th souvenirs, Atiyeh said "No, thanks."
Still, even the gallery is seeing an uptick in foot traffic, as visitors swarm the town for battle anniversary events.
Norris Flowers, president of the Gettysburg Convention & Visitors Bureau, said Thursday the economic impact of the 10 core days of the anniversary is expected to exceed $100 million. Carl Whitehill, the bureau's media relations manager, said the $100 million figure is a projection based on previous busy weekends in Gettysburg.
That $100 million in total spending translates to an increase in tax revenue, Flowers said. In October, the Adams County Commissioners passed an ordinance to increase the pillow tax - a tax applied to visitors who pay for lodging - from 3 percent to 5 percent. That 5 percent tax is in addition to the 6 percent sales tax, which goes to the state.
That means a hotel room in Adams County that costs $100 a night will have a visitor paying $111, with $5 going to Adams County and $6 going to the state.
"Last calendar year, total tax collections was a little over $1.5 million from the pillow tax," Flowers said. "We estimate this year, with the increase, at about $2.3 million."
That money will go into the coffers of Adams County's municipalities, and it can be used to offset things like the cost of additional police brought in for the anniversary.
"Gettysburg this year is going to receive an expected $150,000 in money they never saw before," Flowers said. Until that money is allocated, it will go into the borough's general coffers.
But, Flowers explained, July 7 doesn't mark the end of the economic opportunity for Gettysburg businesses.
"When we close out July the 7th, we turn our attention to the rest of the activities through the year," Flowers said. "There are many things going on in Gettysburg throughout the year."
He noted as examples the Congressional Medal of Honor Society's convention in Gettysburg in September and the anniversary of the Gettysburg Address in November.
For now, most businesses are seeing the current influx of visitors.
Susan Trostle, co-owner of T & S Clothing & Gifts, near the square in Gettysburg, said there is "always a boost" in tourism every five years for anniversaries. "But certainly (more so) during the 150th because people want to be a participant in the 150th," she said.
She noted her shop extended its hours to accommodate the increased workload and three additional part-time positions were created.
Jean R. Grubesky, marketing director, of Gettysburg College's Majestic theater, said there has been an increase in the nightly movie sales. The immediate sales are great, said Grubesky, who also has an eye on the future.
"We want to expose the visitors to the Majestic so they could maybe come back to our center," Grubesky said. "It's a springboard for us for future business."
Wendy Heiges, an artist from Cumberland Township, Adams County, who sells the jewelry and mirrors and frames she crafts at gallery 30, said the benefit of the 150th goes beyond capitalizing on tourists' spending.
"We work hard every day to create work that's keepsake-quality and will be a nice way to remember Gettysburg," Heiges said. "I love having a (local) base of people who enjoy (my work,) but (with the 150th anniversary) I have national exposure, maybe (exposure) all over the world."
The increase in traffic also sparked the interest in some impromptu entrepreneurs.
Amanda Eckard, who lives along Old Harrisburg Road, said she grew a lot of her own plants from seeds. When she had dozens of plants left after she finished her own gardens, she told her 6-year-old son, J.J., he could sell the plants and keep the money.
"He made like $80 in a week and a half," Eckard said recently. In addition to giving J.J. some pocket money, which he said he plans to use to buy fireworks, "it gives him something to do."