Downtown Carlisle Association has a new set of wheels.
The association recently purchased a graphic-wrapped Ford F-350 with a sponsorship from F&M trust. The DCA/F&M Trust event truck is a used 16-foot box truck that has been updated and retrofitted to store and carry the equipment needed to produce special events for the association.
The truck marks the latest sponsorship effort for F&M, which has also sponsored the Corvette and Ford parades, First Friday and the 2017 Christmas Parade.
“We have been supporting Downtown Carlisle and the entire Central PA region for many years. This is a great asset for the DCA along with a great marketing tool for the bank,” said Paulo Oliveira, Cumberland County/Capital Region Market Manager for F&M Trust.
Getting a truck has been a goal for the DCA for many years.
“We would have to rent large trucks for some events, and others we would use personal vehicles. There was damage to personal cars from the loading and unloading of equipment.” said Glenn White, executive director of the DCA.
With growing promotional and events calendar, the truck allows for staff to have all necessary items ready at hand rather than scattered around town at the three different storage areas the used by the association.
“Some hold Christmas decorations, lights and banners; some hold files and banner frames, and some held tents, tables, and shirts” said Nathan Tuckey, president of the DCA board.
White designed the $2,000 wrap for the truck, which features many of the association’s annual projects including retail recruitment and promotions; safe, clean and green projects; streetscapes; tourism development and civic pride events. Those activities are in addition to more than 15 large scale events including Ice Art Fest, Harvest of the Arts and the Corvette and Ford parades, among others.
The wrap was printed and installed by Brandt’s Signs in Carlisle, and features a huge F&M Trust logo on the roof.
We’ve noticed more and more video footage taken at high elevations with drones for news and TV coverage, so we thought, why not brand the roof so our logo is visible from that unique vantage point?” Oliveira said.
When not on-site at events, the borough allows the truck to be parked at the public works facility.